When it comes to your coaching business, the first person you should immediately call for help is a virtual assistant. But how can a virtual assistant help a coach?

Let's start by understanding the difference between a regular virtual assistant and one that is specifically tailored to help coaches.

The first type of assistant, a regular virtual assistant, is great for managing the day-to-day tasks that you don't have time to do. These tasks include things like scheduling appointments, making travel arrangements, scheduling posts for social media and more. They can free up time so you can focus on bigger tasks and work towards achieving your goals.

The second type of assistant, one that is tailored to coaches specifically, offers a much more comprehensive support system. These assistants are well-versed in the coaching industry and can offer invaluable advice to help you succeed.

They can help you with tasks such as marketing, client onboarding, content curation and more. They also understand the importance of creating a strong personal brand which can help you stand out from the competition and attract more clients.

In this article, we'll discussed the ways a virtual assistant can help a coach, from regular administrative tasks to coaching-specific tasks.

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10 Tasks to Outsource to a Virtual Assistant for Coaches

If you're thinking about hiring a virtual assistant for your coaching business, here are 10 tasks that you should consider outsourcing:

1. Website support

Launching and maintaining a website is time-consuming, but necessary for any coaching business. A virtual assistant for coaches can help you with keyword research for SEO, setting up web forms, creating landing pages, installing plugins to enable customizability of site features and functionality, updating your content and more.

2. Blog support
A virtual assistant can help you create high-quality, engaging blog content. They can also research new ideas and topics, take care of SEO to attract more traffic, schedule posts for publishing and manage comments.

The main advantage of delegating your blog to a virtual assistant with experience working in the coaching industry is that they are already familiar with the industry and your target audience. This will help them create content that resonates with these readers, helping to boost your website's visibility and engagement.

Some of the tasks that a virtual assistant can help with when it comes to blog support include:

  • Researching new ideas or topics.

  • SEO to work on strategic keywords in order to attract more traffic.

  • Blog publishing management.

  • Moderating/responding to blog comments.

  • Tagging blogs posts.

  • Repurposing content from other materials, such as video and audio files.

It's also important to ensure that your virtual assistant is aligned with your vision for the blog and tone of voice. This will ensure that the content published on your website is consistent and on-brand.

3. Podcast support
A virtual assistant can help you with the entire podcasting process, from recording and editing audio files to uploading and publishing episodes. They are also great for assisting with research, writing show notes, transcribing podcasts and creating content repurposing materials.

Some of the tasks that a virtual assistant can help with when it comes to podcast support include:

  • Recording and editing audio files.

  • Writing show notes.

  • Uploading and publishing podcast episodes.

  • Scheduling podcasts.

  • Transcribing podcasts.

  • Guest sourcing/follow up.

  • Adding intros and outros to audio files.

  • Inserting podcast on blog post.

4. Pinterest Management

Pinterest is a powerful tool for driving traffic to your website and can be used to reach new audiences. If you're looking to use Pinterest as part of your marketing strategy, a virtual assistant can help you with tasks such as creating eye-catching graphics, optimizing boards and pins for SEO, scheduling pins for publishing, tracking analytics and more.

When it comes to
Pinterest management, some of the tasks a virtual assistant can help with include:

  • Creating eye-catching graphics.

  • Creating content for Pinterest

  • Optimizing boards and pins for SEO.

  • Scheduling pins for publishing.

  • Tracking analytics.

5. Email Marketing

Email marketing is a great way to keep in touch with your current clients, build relationships and attract new leads. A virtual assistant can help you create compelling campaigns, design custom email templates, manage automated flows, analyze performance metrics, add/remove contacts manually and set up automations.

When it comes to email marketing, some of the tasks that a virtual assistant can help with include:

  • Creating and managing campaigns.

  • Designing custom templates.

  • Monitoring campaigns.

  • Analyzing performance metrics.

  • Scheduling and sending emails.

  • Adding/removing contacts manually.

  • Setting up automations.

  • Creating content for your newsletters using your tone of voice and brand messaging.

  • Creating newsletters to promote your online courses.

Want to know some email marketing platforms you can use for your coaching business? Check out this post: 12 Best Email Marketing Platforms for Your Coaching Business

A minimalist workspace with a yellow accessory and an artificial plant.

6. Video and YouTube Support

Nowadays, almost every social media platform is moving to video formats, like Reels, Stories, Story Pins, TikTok and Shorts videos on YouTube. Having a virtual assistant for coaches can help you with basic video editing (splicing intros and outros, adding music, inputting text and graphics), thumbnail creation and optimizing your YouTube channel. This can save you a significant amount of time and energy, allowing you to focus on what you do best - coaching!

Some of the tasks that a virtual assistant can help with when it comes to video and YouTube support include:

  • Basic video editing (splicing intros and outros, adding music, inputting text and graphics).

  • Thumbnail creation.

  • Optimizing your YouTube channel.

  • Creating content for videos using your tone of voice and brand messaging.

  • Uploading and scheduling videos.

  • Analyzing performance metrics.

  • Responding to comments on videos.

  • Creating playlists for videos.

  • SEO optimization for videos.

  • Creating end cards or outros for videos.

  • Creating custom intros for videos.

7. Social Media Management

Having a virtual assistant for coaches can save you time and energy when it comes to managing your social media accounts.

Some of the tasks that a virtual assistant can help with when it comes to social media include:

  • Writing, editing and sharing posts on social media accounts.

  • Monitoring the performance of campaigns using relevant tools (Facebook Ads, TikTok Business Suite, etc.).

  • Creating content for stories.

  • Creating content for posts using your tone of voice and brand messaging.

  • Scheduling social media updates.

  • Analyzing performance metrics.

  • Engaging with followers.

  • Creating graphics for social media posts.

  • Responding to comments and messages on social media accounts.

  • Facebook groups moderation.

  • Maintaining a consistent brand voice and style.

  • Creating lead magnets.

  • Managing giveaways and contests.

  • Finding influencers to collaborate.

A virtual assistant from Delegate First on her home office

8. Find New Clients

As a business coach, having a virtual assistant who can help you find prospective clients is a great asset. A virtual assistant can research potential clients, create lists of leads, contact and engage with prospects and much more.

Some of the tasks that a virtual assistant can help with when it comes to finding clients include:

  • Creating a lead generation strategy.

  • Researching potential leads using relevant tools (LinkedIn Sales Navigator, etc.).

  • Contacting potential leads.

  • Following up with potential clients.

  • Sending personalized emails or direct messages to prospects.

  • Maintaining a follow-up system for prospective leads.

  • Engaging with prospects on social media and responding to their queries promptly.

  • Updating your CRM with warm leads.

  • Cold calling

  • Creating personalized pitches for prospective clients.

  • Analyzing performance metrics.

9. Assisting with Events/Webinars

If you're planning to host an event or webinar, having a virtual assistant can be a great help. A virtual assistant can assist with all the preparations before the event, including creating promotional materials and managing the registration process.

During the event, they can handle inquiries from participants and take care of any technical issues that may arise. After the event, they can also help with follow-ups.

Some of the tasks that a virtual assistant can help with when it comes to events/webinars include:

  • Creating promotional materials like flyers and web banners.

  • Managing online registrations and responding to inquiries from participants.

  • Setting up the technical infrastructure for the event.

  • Creating and sending out reminders to participants.

  • Reporting on attendance and other metrics post-event.

  • Handling inquiries from participants during the event.

  • Conducting follow-ups with participants after the event.

  • Analyzing performance metrics for the event/webinar.

10. Team Management

If you have an in-house team or a team of virtual assistants, having a VA for business coaches who can handle the day-to-day management tasks can be invaluable. A virtual assistant can help you with communication and coordination between your team members, setting up task management systems and making sure everyone is on the same page.

Some of the tasks that a virtual assistant can help with when it comes to team management include:

  • Organizing and conducting virtual meetings for your coaching business.

  • Creating task lists and assigning tasks to team members.

  • Managing project timelines and deadlines.

  • Providing training as needed for new team members.

  • Scheduling regular check-ins with teams or individuals in the organization.

  • Collecting feedback from team members.

  • Managing communications between team members.

  • Setting up and maintaining task management systems, such as Asana or Slack.

  • Analyzing performance metrics for the team.

A remote team in a virtual meeting

Curious about what else a virtual assistant can do for you? Discover a list of 127 tasks that you can outsource to a virtual assistant.

Why Coaches Need a Virtual Assistant

As a business coach, having a virtual assistant can be a great way to free up time to focus on the important tasks of coaching your clients and growing your business. Also, having a virtual assistant can help you take your business to the next level by allowing you to focus on more high-level tasks such as finding more clients and expanding your reach.

Some of the benefits of having a virtual assistant include:


With a virtual assistant managing your daily tasks, you can have more time to focus on the things that really matter – like developing relationships with clients and building new business opportunities. Also, having a VA by your side can help you increase your income with more time to focus on higher-paying activities.


Many coaches are so caught up in the day-to-day tasks that they don't have time to enjoy life. With a virtual assistant, you can delegate all those mundane tasks and have more freedom to focus on your passions.


One of the main challenges that many coaches face is not having enough time to focus on the big picture. With a virtual assistant, you can have more time to think about how to grow your business and make a bigger impact.

Reduce costs and save money

When you hire a virtual assistant, you don't have to worry about all the associated expenses that come with hiring a full-time employee, like onboarding, training and payroll taxes. In addition, you will not have to worry about the cost of office space or equipment. This can save you thousands every month, allowing for more financial stability in your business.


Since virtual assistants can work remotely, you can communicate with them easily through video conference, email, phone calls or chat. This can be invaluable for staying connected when you're on the go or in different parts of the world.

Business support

Running a coaching business can be a lot of work. With a virtual assistant (or a team of virtual assistants), you have someone who is always there to provide support, assist with tasks and take on the tedious chores that come with managing a business. This can make it easier for you to stay organized and focused on your goals.

Manage your time

Having a virtual assistant can be an invaluable asset in managing your day-to-day life and helping you reach your business goals. With their help, you can better manage your time and prioritize the tasks that matter most. This can help you create more balance between your work and personal life.

A male business coach smiling while on the phone

Where to find a virtual assistant

There are many websites where you can find virtual assistants, such as Upwork, Fiverr, Remote and Facebook groups. Additionally, you can use Google to find virtual assistant agencies that specialize in working with coaches or reach out to your network and ask for referrals.

When looking for virtual assistants, it’s important to consider the skills they offer and how they will fit into your business model.
Make sure to ask questions about their experience and qualifications before making a decision.


Having a virtual assistant for coaches can be an invaluable asset when running your online coaching business. With their help, you can delegate tasks and free up time to focus on the important aspects of your business, increase your income, reduce costs and provide better support for your clients.

No matter if you're a life coach, business coach, real estate coach, career coach or financial coach. When you have a virtual assistant by your side, you'll be one step closer to achieving success in your coaching business.

If you'd like to learn more about how a virtual assistant can help you succeed as a business coach, contact us today. We're a small team of experienced virtual assistants who specialize in helping busy coaches manage their workload, reach business growth and achieve success. We look forward to hearing from you.

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P.S. This article has affiliate links which means we may receive a small commission at no extra cost to you if you decide to purchase through our links.

After working in the corporate world for 13 years, Marlin decided to take the plunge and become an online entrepreneur. While it was a big step, her experience in the corporate world allowed her to hit the ground running. She used all of her knowledge and skills she had acquired over the years and put them to good use by creating Delegate First, her virtual assistant agency. With her expertise in marketing, sales, and team management, Marlin was able to quickly build an agency that became a trusted source of virtual assistants for entrepreneurs.

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